Welcome! I’m an Assistant Professor of Marketing at the Tippie College of Business, University of Iowa.

I study how people think and feel at the moment of transaction, and how we can design payment and incentive systems that work better for people and for society.

I hold a Ph.D. in Marketing from the Johnson Graduate School of Management at Cornell University, in Ithaca, NY—a town I wrote a short ode to in my dissertation acknowledgments. I also hold a B.A. in Communication Studies, with a minor in Statistics, from UCLA, and an M.S. in Marketing from Korea University Business School.